The blockbuster computer game is back for its 12th version. EA explained in its blog: Peyton Hillis, running back for the Cleveland Browns, was selected by millions of fans across the country to grace the cover of Madden NFL 12.
Hillis, a No. 10 seed, defeated former Madden NFL 04 cover athlete and No. 3 seed Michael Vick (QB, Eagles) in the finals of an unprecedented campaign with ESPN.com and SportsNation that allowed fans to determine, by an online vote that was open to the public, the player to be featured on the cover of Madden NFL 12 when the game launches on August 30.
More than 12.7 million votes were logged overall in the campaign which ran from March 21 – April 27 through ESPNSportsNation.com online and via the mobile Web, the most ever for an ESPN poll or vote.