By Michael Koploy
ERP Analyst at Software Advice
According to US research advisory Gartner, mobile payments may be the next “big thing” for retailers. The firm expected 38 percent growth of mobile payment users last year, totaling 141 million.
While this may seem like a lot, the industry still has a long way to go and there are a number of roadblocks ahead, according to Sandy Shen, Gartner Research Director. “The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards,” says Shen.
Retailers can play a large role in changing user behavior, and the first step is learning more about the technology. Software Advice often hears from retailers that are curious about mobile payments, so they put together a FAQ. Here are answers to three of their top questions.