To say the app market is exploding would be an understatement. By the time you finish reading this press release another 100,000 apps will have been downloaded and $150,000 spent. According to a new app storefront forecast published by Strategy Analytics, Apps, Apps Everywhere: The Billion Dollar Industry, the app economy is strong and getting stronger as paid downloads are expected to drive nearly $2 billion per quarter by the end of 2012.
Driving more paid downloads, higher ASPs, and more total apps than any other platform, Apple remains king of the app economy through 2012. The Android Market is poised to overtake the Apple App Store in quarterly volume by the end of 2012, and Android generally will do so even sooner with additional assistance from third party distribution outlets such as the Amazon App Store, GetJar, Nook and others.