by A. Montaqim
Affinity, the syndicated magazine research company, and Zinio, the world’s largest and most popular global magazine newsstand, have announced a new partnership that combines the resources and expertise of the two companies to better meet the evolving needs of magazine publishers, advertisers and agencies.
The partnership is designed to accomplish multiple objectives. Together, the team will work to expand Affinity’s syndicated VISTA Digital Service, which measures the effectiveness and interactivity of electronic magazine ads delivered via computers, iPads and other mobile devices.
Filed under: General technology, Services, Software, A. Montaqim, action scores, advertising opportunities, affinity, chief marketing, Communications technology, digital magazine, digital measurement, digital publishing, electronic magazine, global magazine, high fidelity, http://technology-headlines.com, interactivity, IPad, ipads, Jeanniey Mullen, magazine ads, magazine newsstand, magazine publishers, metrics, mullen, publisher partners, step in the right direction, technology headlines, Technology Market, vista digital, Zinio
