By Michael Koploy
ERP Analyst at Software Advice
Isis made big news last week when it announced it had established a partnership with the four largest credit card networks – Visa, Mastercard, Discover, and American Express. This is great news for the mobile payments, and a indication that retailers may have more incentive to use Isis than the limited Google Wallet and PayPal NFC offerings.
The big test for Isis will be in the two pilot cities for 2012: Salt Lake City and Austin. Michael Koploy, ERP Analyst of Software Advice, recently express his thoughts on mobile payments adoption for Austin, Texas on the Software Advice blog. To effectively establish itself as the leader in mobile payments in the US, Koploy believes that Isis will have to follow these five adoption strategies in Austin:
- Spread the Word with Festivals and Conferences (e.g., South-by-Southwest, Austin City Limits)
- Find Innovative Ways to Integrate NFC with Education (e.g., University of Texas at Austin)
- Create NFC Purchasing Habits at Hip Food Venues (with Austin’s food trailers)
- Integrate NFC with High-End Supermarkets (e.g., Whole Foods)
- Attract the NFC Crowd with Merchant Neighborhoods (like Austin’s South Congress merchant hub)
For more thoughts on NFC adoption in Austin and the US, check out: Five Ways Austin Can Springboard Mobile Wallet Adoption.
Filed under: General technology, Services, Adoption strategies, American Express, Austin City Limits, Austin Texas, ERP Analyst at Software Advice, Google checkout, Google Wallet, http://technology-headlines.com, Isis, MasterCard, Micheal Koploy, Mobile Wallet, National Football Conference, NFC, PayPal, Salt Lake City, South-by-Southwest, technology headlines, United States, University of Texas at Austin